tecznotes

Michal Migurski's notebook, listening post, and soapbox. Subscribe to this blog. Check out the rest of my site as well.

Jun 8, 2007 2:14am

london 2012

Answering Jeff's question about sports logos made me realize how much I like the new London 2012 identity. Seeing it made me recoil at first, but a few things have changed my mind about the identity.

The Saved By The Rave Olympic Remix totally nails the retro aesthetic the brand is tickling. The official brand video even makes some of the same covert references with its sinister electronic soundtrack: new rave is a "thing" and by 2012, we should be just about ready for a 20 year bounce of late 80's/early 90's pop cultural nostalgia. Speak Up calls out two other obvious references: Money For Nothing and MTV.

There's also some incredible stuff going on at the end of that brand video (fast-forward to ~1:50):

The logo defines a basic visual grammar that will survive reproduction in print, video, web, etc., and the use I'm seeing so far crackles with energy. In contrast to Jeff's two other contestants for worst sporting event logo (2006 World Cup and Tour de France), 2012 is the only one that has any sort of life in it. World Cup is flaccid and committee-drenched, while Tour is conservative.

London 2012 is absurd and wants to be shown around, so ridiculous that it spawns a wave of derision for maximum exposure.

Comments

Sorry, no new comments on old posts.

May 2017
Su M Tu W Th F Sa
 
   

Recent Entries

  1. three open data projects: openstreetmap, openaddresses, and who’s on first
  2. building up redistricting data for North Carolina
  3. district plans by the hundredweight
  4. baby steps towards measuring the efficiency gap
  5. things I’ve recently learned about legislative redistricting
  6. oh no
  7. landsat satellite imagery is easy to use
  8. openstreetmap: robots, crisis, and craft mappers
  9. quoted in the news
  10. dockering address data
  11. blog all dog-eared pages: the best and the brightest
  12. five-minute geocoder for openaddresses
  13. notes on debian packaging for ubuntu
  14. guyana trip report
  15. openaddresses population comparison
  16. blog all oft-played tracks VII
  17. week 1,984: back to the map
  18. bike eleven: trek roadie
  19. code like you don’t have the time
  20. projecting elevation data

Archives