Michal Migurski's notebook, listening post, and soapbox. Subscribe to this blog. Check out the rest of my site as well.

Dec 5, 2004 4:01am

buy button

Sandra Blakeslee writes:

At issue is whether marketers can exploit advances in brain science to make more effective commercials. Is there a "buy button" in the brain? Some corporations have teamed up with neuroscientists to find out. Recent neuromarketing experiments have explored reactions to movie trailers, cars, a pretty face and gut reactions to political campaign advertising, as well as the power of brand loyalty.

So here's my holiday productivity wish: assuming that there were no scary Orwellian drawbacks to exploiting the brain's "buy button", I would like a gizmo which combines the functions of simple calendar or PDA with mind control.

I don't just want to be notified when I'm scheduled to complete some task, I want to be filled with a deep longing to see it done. If there was a way to transfer the ecstatic concentration I feel when I'm obsessively working on some technical problem (or flow, as Mihaly Csikszentmihalyi names it) to the more mundane responsibilities in my life, I'd be first in line.

I expect it's relevant that methamphetamine usage skyrocketed among U.C. Berkeley's student population whenever finals time arrived, since the functional benefit of speed is said to approach at least a few of the characteristics of "flow".

June 2019
Su M Tu W Th F Sa

Recent Entries

  1. How It’s Made: A PlanScore Predictive Model for Partisan Elections
  2. Micromobility Data Policies: A Survey of City Needs
  3. Open Precinct Data
  4. Scoring Pennsylvania
  5. Coming To A Street Near You: Help Remix Create a New Tool for Street Designers
  6. planscore: a project to score gerrymandered district plans
  7. blog all dog-eared pages: human transit
  8. the levity of serverlessness
  9. three open data projects: openstreetmap, openaddresses, and who’s on first
  10. building up redistricting data for North Carolina
  11. district plans by the hundredweight
  12. baby steps towards measuring the efficiency gap
  13. things I’ve recently learned about legislative redistricting
  14. oh no
  15. landsat satellite imagery is easy to use
  16. openstreetmap: robots, crisis, and craft mappers
  17. quoted in the news
  18. dockering address data
  19. blog all dog-eared pages: the best and the brightest
  20. five-minute geocoder for openaddresses